Risk Alert: Copyright Infringement
The NAR is receiving reports from multiple sources that members are receiving an increased number of copyright infringement notices.
This uptick is likely due to to artificial intelligence making it easier for content owners to find uses of their works online. REALTORS should follow these best practices to mitigate the risk of copyright infringement claims:
- Always get permission in writing before using any third-party content. Save that written permission in case use is challenged by the owner in the future.
- Obtain ownership or a broad exclusive license for photographs, including listing photos.
- For music, secure a synchronization and master recording license before incorporating music into a video. Many stock music websites offer these licenses.
- Be sure to understand the rights granted in license agreements and consider any future use of any copyrighted material when securing the license.
- Audit your use of third-party content to ensure you have written permission saved for all such content.
NAR produced the following “Window to the Law” videos related to the topic of copyrights.
Window to the Law: Protect Your Website from Copyright Liability
Window to the Law: Copyright Issues for Real Estate Professionals
Window to the Law: How to Avoid Copyright Infringement