REALTY ONE GROUP | RENE® Certification Course (15 hrs CE and 1 Broker credit) | Thurs. and Fri. Feb. 4 & 5, 2027 | 9 AM – 4:30 PM
This course is available for Realty One Group McMurray Agents.
Location: Realty One McMurray or another location close by. TBA.
This is a two day class you must attend both days for credit.
Taught by Ginny Frank, Instructor Extraordinaire, Associate Broker, RENE GRI ABR SRS SRES AHWD.
RENE® Certification Course
The RENE® (Real Estate Negotiation Expert) certification, offered through the Real Estate Business Institute (REBI), is the first and only negotiating credential recognized by the National Association of REALTORS®. The premier certification for negotiating, RENE is designed to elevate and enhance negotiating skills so that today’s real estate professionals can effectively advocate for their clients.
Negotiate Better Outcomes in Every TransactionIn today’s market, negotiation is not limited to price. Real estate professionals negotiate expectations, representation agreements, repairs, timelines, compensation conversations, competing priorities, and complex client dynamics throughout nearly every stage of a transaction.The professionals who create stronger outcomes are not simply reacting to situations as they arise—they are using strategy, communication, and structured approaches to guide conversations and advocate effectively for their clients.The Real Estate Negotiation Expert (RENE) course is designed to help real estate professionals strengthen practical negotiation skills and develop strategies that can immediately improve client interactions and business performance. Through real-world scenarios, interactive exercises, and proven frameworks, participants learn how to navigate challenging conversations, recognize negotiation patterns, adapt communication styles, and create stronger outcomes in a variety of situations.Whether you’re working with buyers, sellers, or complex transactions, RENE helps you negotiate with greater confidence and purpose.*****Check out some of the tools and resources reserved for RENE members: RENE Tools & Resources
Top 5 Reasons to Take the RENE® Course
1. Become a Better Negotiator
Every agent can write an offer. The agents who know how to negotiate effectively create more value for their clients. RENE gives you practical strategies you can use in real transactions.
2. Protect Your Clients’ Money
Strong negotiation skills can mean thousands of dollars in savings or additional value for your buyers and sellers. Learn how to negotiate price, repairs, concessions, terms, and more.
3. Handle Difficult People and Difficult Deals
Learn how to work with aggressive agents, emotional clients, challenging personalities, and conflict without letting the negotiation get personal or derail the transaction.
4. Stop Giving Away Concessions
Learn to negotiate strategically so you’re not simply giving something away. Know what to ask for, what to give, and when to make the right move.
5. Stand Out as a Real Estate Professional
RENE gives you a specialized skill and a credential that demonstrates you’re serious about representing your clients, creating value, and mastering the art of negotiation.
Bottom line: RENE helps you become the agent your clients want in their corner when the stakes are highest.
What You Need to Do to Earn the RENE
1. Attend and Complete Course
The course covers topics including:
- The negotiation process and how to plan for negotiations
- Developing and maintaining a strong bargaining position
- Understanding different personality and conflict styles
- Strategies for dealing with difficult negotiators
- Negotiating through email, text, telephone, and virtual communication
- Negotiating multiple offers and challenging transaction situations
- Using effective negotiation strategies and techniques
- Cultural and gender considerations in negotiation
- Applying the REALTOR® Code of Ethics to negotiations
The course is highly practical and uses real-world scenarios and exercises to help you apply the concepts to your real estate business.
2. Maintain REALTOR® Membership
To receive the RENE certification, you must meet REBI’s membership requirement by being a REALTOR® member or International REALTOR® member.
3. Complete the RENE Certification Application
After completing the course, access your REBI Learning Dashboard and complete the RENE certification application.
You will need your NRDS ID to verify your REALTOR® membership.
4. Pay the Credentialing Fee
REBI requires a one-time credentialing fee to receive the RENE certification (currently $159). There are currently no recurring RENE certification dues.
5. Receive Your Certification Confirmation
Once REBI confirms that you’ve completed the requirements and processed your application, you will receive confirmation that you have earned the RENE® designation/certification.