Date(s) - 10/25/23
9:00 am - 5:00 pm
Approved for CE and 1 broker credit in Pennsylvania! Must attend both days.
This course is sponsored by a PAR education grant.
PA licensees and Realtors may take these courses for the information, for the CE credit, for the Broker credit and/or to take a step towards earning the CRS designation.
This GREAT two day course is taught by Juanita McDowell, international speaker on security, business, motivation, and social media/marketing. Juanita has over 25 years experience and has been hired to train Fortune 100 companies. We are excited to bring this expertise to PA Realtors and real estate licensees in Pennsylvania!
Part one of this course is Digital Marketing: Establishing a Social Media Brand. Social media has become a cornerstone of real estate marketing. No business can expect to be successful without using at least one social media platform. But social media marketing is more than having an account and posting about new listings. How can you effectively utilize social media in your marketing? How can you create a strategy that works with your personality and strengths? This course is meant to take your social media marketing and give it a focus and approach.
Part two of this course is Cyber Security: Protecting Your Business and Your Clients. Powered by the Internet, cloud-based tools, social media, and mobile apps, the technology revolution has delivered tremendous positive impact by bridging gaps between cultures, improving quality of life, enhancing operational efficiency and speed, and many other advancements. However, if used without proper safeguards, modern-day technology can expose agents and their clients to many vulnerabilities. Viruses, malware, social engineering, identity theft, and other malicious threats (all of which are growing at alarming rates) are particularly concerning because the nature of the business requires real estate professionals to collect and store their clients’ personally identifiable information. This course empowers you with the strategies and tools you need to navigate your business and clients through the perilous legal, online, and social media world.
Certified Residential Specialist (CRS) Designation information: